OLD DOG, NEW TRICKS: THE SHIFT FROM GRAPHIC DESIGNER TO UX/UI DESIGNER IN HIGHER EDUCATION GRAPHIC DESIGN CURRICULUM

Graphic design as a profession continues to morph with technology. Graphic designers must consistently learn the latest software and industry trends to stay relevant. Therefore, the quick change in technology constantly influences the responsibilities of a graphic designer. One of these changes is the niche design field of User Experience (UX) and User Interface (UI) design that has emerged as an attractive field of study for undergraduate students in graphic design. The objective of this study is to explore opinions on UX/UI design and curriculum in higher education graphic design programs through semi-structured interviews with practitioners and educators. Opinions on UX/UI methods, best practices, projects, and skills are explored. Findings could guide class offerings, content, and projects for students studying graphic design to better prepare students for these emerging UX/UI jobs.