Not for the Faint of Heart: A Content Analysis of FEMA's Use of Twitter During the 2017 Hurricane Season

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dc.contributor.authorChen, Li
dc.contributor.authorKinsky, Emily
dc.contributor.authorDrumheller, Kristina
dc.date.accessioned2021-04-07T19:02:13Z
dc.date.available2021-04-07T19:02:13Z
dc.date.issued2021-03-04
dc.descriptionExpected Findings: Results showed FEMA provided information to affected publics and bolstered its work using various Twitter features. Differences were identified in tweets published by FEMA’s national and regional accounts. From hashtags to visual elements, FEMA's tweet content changed as the season progressed: more tweets included information about the impact of the storms. More tweets shared factual information from hurricane to hurricane, and the tweets tended to use more hashtags and account tags, which should broaden their audience.en_US
dc.description.abstractLink to digital presentation: https://youtu.be/WaTXpXvUYhU | Applying semantic and content analysis research methodologies, this study examined posts by 13 of FEMA’s Twitter accounts during the 2017 hurricane season comparing messaging content across time between FEMA and its regional counterparts during Harvey, Maria, Irma, and Nate. Results showed FEMA provided information to affected publics and bolstered its work using various Twitter features. Differences were identified in tweets published by FEMA’s national and regional accounts. From hashtags to visual elements, FEMA's tweet content changed as the season progressed: more tweets included information about the impact of the storms. More tweets shared factual information from hurricane to hurricane, and the tweets tended to use more hashtags and account tags, which should broaden their audience.en_US
dc.identifier.citationChen, L., Kinsky, E. S., & Drumheller, K. D. (2020). "Not for the Faint of Heart: A Content Analysis of FEMA's Use of Twitter During the 2017 Hurricane Season". International Communication Association, Gold Coast, Australia.en_US
dc.identifier.urihttps://hdl.handle.net/11310/430
dc.language.isoen_USen_US
dc.titleNot for the Faint of Heart: A Content Analysis of FEMA's Use of Twitter During the 2017 Hurricane Seasonen_US
dc.typePresentationen_US

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2021 Faculty Research Poster Session and Research Fair