Pounding the Pavement: A Media Sales Experiential Learning Project

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dc.contributor.authorBrooks, Mary Liz
dc.contributor.authorGarcia, Nancy
dc.date.accessioned2023-06-26T21:08:01Z
dc.date.available2023-06-26T21:08:01Z
dc.date.issued2022-03-03
dc.descriptionSurveys, focus group, reflection journalsen_US
dc.description.abstractThe sales industry in the United States is an economic powerhouse and is often where recent college graduates obtain their first real-world jobs. However, there is a need to understand students' perceptions and knowledge of sales and their experience selling advertising space. This study applied experiential learning theory to a mass media sales course in spring 2021. The purpose was to explore barriers, successes, and helpful sales tools that students could incorporate should they obtain a career in advertising sales. Results indicate students' openness to joining the sales industry upon college graduation and an overall positive perception of a sales career.en_US
dc.identifier.urihttps://hdl.handle.net/11310/5478
dc.language.isoen_USen_US
dc.subject2022 Faculty Research Poster Session and Research Fairen_US
dc.subjectWest Texas A&M Universityen_US
dc.subjectDepartment of Communicationen_US
dc.subjectPosteren_US
dc.subjectAdvertising salesen_US
dc.titlePounding the Pavement: A Media Sales Experiential Learning Projecten_US
dc.typePresentationen_US

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2022 Faculty Research Poster Session and Research Fair