For the Player or the Team? Exploring Media Framing of High-Profile NBA Players' Injury Decisions




Osei-Hwere, Enyonam
Osei-Hwere, Patrick

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The study explores journalistic coverage of potential season-ending and actual season-ending injuries of high-profile NBA players including Kevin Durant, Lebron James and Klay Thompson. This study assesses how media coverage of high profile athletes injuries influence sports culture and health by examining the nature and implications of media messages about high profile sports injuries and comebacks.


The study used Atlas.ti to conduct a thematic content analysis of three high-profile players' injury coverage by,, and during the 2018-2019 NBA season. The headlines and paragraphs referencing injuries in 141 online news stories were coded using thematic categories developed by Nixon (1993) as well as additional codes derived from the study.


2022 Faculty Research Poster Session and Research Fair, West Texas A&M University, Department of Communication, Poster, Injuries, Sports culture, Media coverage


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