THE PRICE OF MAGIC: A NARRATIVE ANALYSIS OF ABC’S ONCE UPON A TIME

ABSTRACT The television series, Once Upon A Time, has challenged the traditional fairytale genre with fractured storylines, new character plots and the idea that characters are no longer just heroes and villains, but rather encompass both characteristics as their stories progress. Analyzing the first and fourth season of the series, this research uses Walter Fisher’s narrative paradigm and Ernest Bormann’s fantasy theme analysis to look at character development, narrative techniques and rhetorical visions as they portray to the vision of heroes and villains in Once Upon A Time.