Find, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classes

Simple item page
dc.contributor.authorHuntington, Heidi E.
dc.date.accessioned2023-06-26T16:51:14Z
dc.date.available2023-06-26T16:51:14Z
dc.date.issued2022-03-03
dc.description.abstractVisual bookmarking app Pinterest, known for its aspirational and consumptive qualities of user's "pinning" work, has recently made concerted forays into the online advertising and marketing space. At the same time, its visual and collaborative qualities offer unique potential for application in pedagogy. This paper describes a pedagogical assessment study examining a Pinterest-based discussion board series. Results suggest Pinterest enhances students' sense of learning through contributing to enjoyment, sense of community, and perceived collaborative learning. These results support the utility of Pinterest-oriented discussions to foster collaboration and learning in online digital advertising and media courses. Suggestions for implementation and modification to in-person learning are offered.en_US
dc.identifier.urihttps://hdl.handle.net/11310/5463
dc.language.isoen_USen_US
dc.subject2022 Faculty Research Poster Session and Research Fairen_US
dc.subjectWest Texas A&M Universityen_US
dc.subjectCollege of Businessen_US
dc.subjectPosteren_US
dc.subjectPinteresten_US
dc.subjectAdvertisingen_US
dc.subjectMarketingen_US
dc.titleFind, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classesen_US
dc.typePresentationen_US

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Huntington_Pinterest_WT.pdf
Size:
313.97 KB
Format:
Adobe Portable Document Format
Description:
Poster
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.62 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

2022 Faculty Research Poster Session and Research Fair