How to Effectively Communicate CSR with Employees? Understanding CSR Communication Effects Through the Lens of Reasoned Action

This study examined how employees’ perceived communication about corporate social responsibility (CSR) impacts their CSR engagement, and how the effect is mediated via employees’ CSR-related attitudes, perceived norms, and perceived control. Results, based on a survey (N = 406) of participants recruited from Amazon Mturk, revealed that employee perceptions of CSR communication were positively associated with their CSR-related attitudes, perceived norms, perceived control, and CSR engagement. Findings also indicated the mediation effect from employees’ perceived CSR communication to CSR engagement via CSR-related attitudes and perceived norms. This study contributes to the scant research on employee-centered CSR and suggests CSR as an effective strategy to cultivate relationships with employees and to increase their CSR engagement.